We’re pleased to announce the launch of the updated version of the site. We retained Prizm’s color scheme and basic layout, designing a new logo. There were a number of content changes — they wanted to trim the fat, get straight to business, and have nothing on the site that wasn’t on message. CPMG is solid, experienced, and results-driven. They know their stuff. And again — great to work with.

The old River Park Apartments website (you can view it here) was designed and maintained by the complex owner, using Microsoft FrontPage.

The owner knew that the site wasn’t really selling the property. It was bringing in some business, but it wasn’t getting as many contacts as the number of visitors should warrant. It needed more detail, more information, and a better visual appeal. Since we’ve worked with the owner before on another project, we were his natural choice for this one.

The design requirements were very open. River Park Apartments doesn’t have a set-in-stone logo and their existing promotional material is very limited: a couple of bus-benches and some yard signage, and a photocopied brochure. We opted to go with warm, welcoming tones. We also utilized a touch of brick to better simulate the feel of the apartments, with one of the lovely lamp posts in the complex serving as a nice accent.

Our sincerest thanks to River Park Apartments, for allowing us the opportunity to bring a fresh face to this historic community.

The old Cleland Homes website (you can view it here) was designed and maintained by company VP Larry Cleland, using Microsoft FrontPage.

The Clelands knew that the site needed work. They wanted to give it a more modern look-and-feel, and they needed a better way to help them sell their homes online. But their business is building quality homes at a good price, not programming or web design. After a few meetings, they chose us to perform the update.

Design requirements included utilizing their logo and a basic color scheme. Cleland is a locally owned, family owned and operated company, 3 generations old, so it was important to include information about their history. And they’re a growing company, with frequent updates to the homes for sale, models, and subdivisions they build in.

Because of this, much of the site is database driven and can be updated by any receptionist or secretary with a minimum of computer skills if necessary. But it’s a labor of love for Larry Cleland, so we expect he’ll be in charge for a long time to come.

Our sincerest thanks to Cleland Homes, for allowing us the opportunity to build THEIR new home.